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Sou(r)ces
Some ingredients for my recepy. Results may vary.
The brand flip - Marty Neumeier
The Dalai Lama - Little Book Of Winsdom
Start with way - Simon Sinek
Siddharta - Hermann Hesse
The win without pitching manifesto - Blair Enns
The brand zag - Marty Neumeier
Cromorama - Falcinelli
Hooked - N. Eyal
Apologia di Socrate - Platone
The brand Gap - Marty Neumeier
This is marketing - Seth Godin
Homo Deus - Harari
Identify - Chermayeff / Geismar
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