SCROLL ME
but He can help you build up a
Therapeutic Brand for your Family Business.
Ludovico Valsecchi is not your Family Therapist,
MISSION
To Harmonize the generational shift through Brand Therapy.
According to Cerved surveys:
There are 101,000 family businesses in Italy struggling with the same dilemma:
How can the business conciliate the heritage with the future?
FOCUS
A strategic
facilitator
for both the sides.
Translating family business for creatives and creativity for family business.
Creatives trust me to unpack a Brand Heritage + Vision into small bites, giving them the freedom to just create.
Family businesses trust me to protect their goals.
A R E A O F
EXPERTISE
I have a deck of cards to play with togheter!
Brand
Genesis for New Ventures
TO TRANSLATE THE VISION INTO A BRAND THAT FIT
Brand
Exodus
for Existing Business
TO PROPAGATE AND SCALE UP
Brand
Therapy
for Family
Business
TO MANAGE THE GENERATIONAL SHIFT THROUGH BRANDING
Want examples?
Check out my work at Biancoinsolito
contact me
for pricing
ABOUT
Experience
Founder of Biancoinsolito, which has gone on to attract interest for his bright standpoint inside an agèe industry. Since starting youth Biancoinsolito, I have tried to find entrepreneurial ways to drive positive change in the world through branding initiatives exclusively for purpose-driven projects.
Biancoinsolito turned out to be the most relevant case study I've worked with that testifies the importance of pursuing a vision in business through strategy and passion. I lead the project, who have succeeded in increasing margin profit by 300% on average for some product lines.
As a Brand Therapist my dream is to reunite family businesses through therapeutic branding activities, helping the new generation to conciliate with the existing and vice versa.
My mission is to design a compelling family-based Brand Therapy: a mix of strategy, design, storytelling and business modeling.
Balancing responsibilities between these realities is the adventure I am living.
2011
Cheese Maker
CASEIFICIO ILFA / DIARY
Brescia, Italy
2017
Founder
BIANCOINSOLITO / DIARY
Brescia, Italy
2019
Brand Advisor
YUDIK ONE GALLERY
Brescia, Italy
2020
Brand Therapist
LVDOOO / CONSULTANCY
Brescia, Italy
CASE
STUDY
Turn your vision into creative value and $ profit.
"Everything we do at Biancoinsolito we believe in changing the paradigm, we believe in poetry and radical ideas. We want to humanize cheese, to “hyper humanize human being”. That’s why we make human oriented cheeses, beautifully hand packed, emotionally designed, easy to use and worthwhile to be shared."
How can I turn a demanding, harsh, wet job like the cheese making into something aesthetic and valuable?
Me at Biancoinsolito, August 2019
CASE
STUDY
The Brand's
Milestones
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Est. 2016
STARTUP
DESIGN
PRODUCT
STEREOTYPE
STRAVECCHIO RISERVA2015 PRODUCT LAUNCH
FIRST MICHELIN STAR'S CLIENT
WEBSITE
FIRST LIVE
EVENT
CHEESE PLAYLIST VOL.1 - SOLD OUT
STRAVECCHIO RISERVA2018 PRODUCT LAUNCH
BRAND
STRATEGY
2017
2018
2019
2020
METHOD
DOOOING
LUDOVICO
VALSECCHI
Layers of
competence
I've the tendency to observe reality broken down into 3 layers to play with like filters, one on top of each other.
Narrative
Design
Strategy
LVDOOO
3
1
2
PURPOSE
MAGIC
LOGIC
ONE MORE THING
*And If the word Brand seems to fluffy for you...
Let me tell you just one more thing:
The Brand is the aerodynamic shape which let your idea penetrate with less friction into the mind and heart of people.
Think about it. Love, Ludo.