but He can help you build up a
Therapeutic Brand for your Family Business.
Ludovico Valsecchi is not your Family Therapist,
To Harmonize the generational shift through Brand Therapy.
According to Cerved surveys:
There are 101,000 family businesses in Italy struggling with the same dilemma:
How can the business conciliate the heritage with the future?
for both the sides.
Translating family business for creatives and creativity for family business.
Creatives trust me to unpack a Brand Heritage + Vision into small bites, giving them the freedom to just create.
Family businesses trust me to protect their goals.
A R E A O F
I have a deck of cards to play with togheter!
Genesis for New Ventures
TO TRANSLATE THE VISION INTO A BRAND THAT FIT
for Existing Business
TO PROPAGATE AND SCALE UP
TO MANAGE THE GENERATIONAL SHIFT THROUGH BRANDING
Check out my work at Biancoinsolito
Founder of Biancoinsolito, which has gone on to attract interest for his bright standpoint inside an agèe industry. Since starting youth Biancoinsolito, I have tried to find entrepreneurial ways to drive positive change in the world through branding initiatives exclusively for purpose-driven projects.
Biancoinsolito turned out to be the most relevant case study I've worked with that testifies the importance of pursuing a vision in business through strategy and passion. I lead the project, who have succeeded in increasing margin profit by 300% on average for some product lines.
As a Brand Therapist my dream is to reunite family businesses through therapeutic branding activities, helping the new generation to conciliate with the existing and vice versa.
My mission is to design a compelling family-based Brand Therapy: a mix of strategy, design, storytelling and business modeling.
Balancing responsibilities between these realities is the adventure I am living.
CASEIFICIO ILFA / DIARY
BIANCOINSOLITO / DIARY
YUDIK ONE GALLERY
LVDOOO / CONSULTANCY
Turn your vision into creative value and $ profit.
"Everything we do at Biancoinsolito we believe in changing the paradigm, we believe in poetry and radical ideas. We want to humanize cheese, to “hyper humanize human being”. That’s why we make human oriented cheeses, beautifully hand packed, emotionally designed, easy to use and worthwhile to be shared."
How can I turn a demanding, harsh, wet job like the cheese making into something aesthetic and valuable?
Me at Biancoinsolito, August 2019
STRAVECCHIO RISERVA2015 PRODUCT LAUNCH
FIRST MICHELIN STAR'S CLIENT
CHEESE PLAYLIST VOL.1 - SOLD OUT
STRAVECCHIO RISERVA2018 PRODUCT LAUNCH
I've the tendency to observe reality broken down into 3 layers to play with like filters, one on top of each other.
ONE MORE THING
*And If the word Brand seems to fluffy for you...
Let me tell you just one more thing:
The Brand is the aerodynamic shape which let your idea penetrate with less friction into the mind and heart of people.
Think about it. Love, Ludo.